The School Communications Portfolio that comes bundled with the
Core Communication Service may also be purchased as a standalone
service by non-client districts seeking to enrich or enhance their
existing communications effort and effectiveness.
The School Communications Portfolio includes:
- Parent Today.
Parenting is hard work - and many parents simply dont know
where they fit in the education process for their children.
Parent Today can help. Through monthly e-newsletters backed by
an information-rich blog site, Parent Today helps school
districts bridge the gap between families and the classroom
while fostering stronger connections and improved parent
involvement. This nationally award-winning resource is intended
to help build improved student outcomes and relationships with
parents and guardians — a key stakeholder group in every
district. Stories focus on four "chapters" of a childs life:
early learners, elementary school, the middle years and high
school. Each e-newsletter features blog-style posts,
addressing relevant topics about what is happening in the
classroom and students lives. Participating school districts
may post excerpts or full stories from Parent Today on their
websites and social media channels, or include in their school
newsletters and other publications to ensure maximum exposure
- Communication solutions for "hot button" issues with regional or statewide appeal.
Change is the one constant in public education these days. More
than ever before, public schools are under the public microscope
and feeling the heat. Receive timely communication materials to
help your district communicate with transparency and clarity on
complex and often controversial issues like the tax levy cap,
the Dignity for All Students Act, advocacy around annual school funding and public policy
initiatives, APPR, Common Core and a whole flotilla of school
reform and funding initiatives that have yet to fully play out
in New Yorks public schools.
- Streamlined solutions for routine communication
office tasks. Rather than duplicate valuable
communication resources in every district, the School
Communications Portfolio will offer streamlined solutions for
more routine communication tasks
allowing your assigned public
information specialist(s) more time to spend on bigger
priorities and strategic initiatives in your district. A small
editorial team will produce a 12-month editorial calendar for
copy that can be used on district websites, social media
channels and print publications. Written once and shared widely
to client districts, this vetted content with near-universal
appeal will feature a variety of resources from recommended copy
for annual back-to-school notifications to explaining complex
school finance topics. Efficient…effective…done!